August 23, 2018

Freelance Chef

You've heard me say that the most important aspect of your restaurant is your menu. It is the reason for your existence, as well as your most important marketing tool. Why is it that restaurant owners, on average, like to create these huge tomes of offerings without re...

March 22, 2018

Freelance Chef

I want to talk a little about what menu engineering is. Most people might have seen it on my website and wondered "what the heck is that". I am here to tell you it is one of the most important analysis you will do to make your menu as efficient as possible.

Your menu is...

February 22, 2018

Freelance Chef

I was reading an article the other day where they debunked industry old techniques of designing menu with statistical data. Like when people read the menus, they don't start in the top right hand corner, they actually start in the top left corner and read it like a boo...

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