I want to talk a little about what menu engineering is. Most people might have seen it on my website and wondered "what the heck is that". I am here to tell you it is one of the most important analysis you will do to make your menu as efficient as possible. Your menu is not a pretty price list that tells your customers what you will make them. It is the core of your business, your #1 marketing tool above anything else. Your way of pushing your customers into items that will m