I want to talk a little about what menu engineering is. Most people might have seen it on my website and wondered "what the heck is that". I am here to tell you it is one of the most important analysis you will do to make your menu as efficient as possible. Your menu is not a pretty price list that tells your customers what you will make them. It is the core of your business, your #1 marketing tool above anything else. Your way of pushing your customers into items that will make you the profits you need. What is menu engineering? Menu engineering is the art and science of how and where to place items on your menu. It helps you understand profit contribution as well as product mix, to maximiz
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